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crm

Marketing, Sales, Customer Relationship and Service Management.

Several of the key factors to a comapny's success is finding and identifying the right customers, tracking the relationship with those customers and supporting those customers. We can help define, design, implement and support all the systems that support those different business functions. 

While many of our practice areas, like CRM, Market Intelligence and Buyer Intent, may seem like they are all the same thing, or should be, many of the solutions we deploy treat them as separate and often license them separately, not all are deployed at the same time and pieces may not be deployed at all if the expense of the uplift does not make sense for the way you do business. Furthermore, the CRM from one vendor may make sense for your business while the Market intelligence from another vendor may make sense- and we can integrate them together. 

Customer Relationship Management

From simple customer contact tracking to AI-driven buying signals and intent analysis with website tracking and social tracking. Lead, opportunity, sales cycle, and revenue tracking. Integration with payment systems and accounting and tax solutions. 

Service Management

For service organizations needing to manage service requests and tickets, we can integrate a solution into contact centers, voice systems, and CRMs that will facilitate self-service customer booking, confirmation notifications via MMS/SMS and email, technician notification and dispatch, and vehicle tracking. Suppose your customer base is more familiar with phone use than application or web use. In that case, we can integrate an AI Virtual Assistant they can speak to that can access these systems, ask qualifying and clarifying questions as well, and answer questions about the services you offer and then automate the booking on that customer's behalf and trigger all the automation on the back end.

Market and Buyer Intelligence

Identify potential customers based on specific demographics- number of users, revenue size, geographic location, type of industry- we can design and deploy solutions that can segment hundreds of thousands of companies into an addressable target list of potential customers, including contact information for decision makers in those companies, to which you can focus marketing and advertising.

Buyer Intent

We can build upon Market Intelligence by designing and deploying solutions that can identify organizations within your target market hat are actively looking for the services that you provide, and further correlate data to determine if any of those organizations have visited your website. This level of intelligence can help maximize the outcomes of your marketing and advertising spend. 

Lead Generation

What do you do with Market and Buyer Intelligence and Buyer Intent? You start contacting those potential customers. We can implement solutions that tailor messaging to potential customers via multiple channels: email, MMS/SMS, Social media, and non-traditional voice applications like WhatsApp and Telegram. By integrating Contact Center, Market Intelligence, and Buyer Intent solutions, we can automate an end-to-end process so you only spend your time working on the leads most likely to close.